Hays Contruction: A contruction company
Print Design
Sketching
Branding
Graphics
Challenges
Hays Construction was in need of a cohesive brand design for their magazine, one that captures their forward-thinking approach to construction, showcases their commitment to sustainability, and reflects their leadership in adopting cutting-edge technologies
Hays Construction: A construction company
Print Design
Sketching
Branding
Graphics
Challenges
Hays Construction was in need of a cohesive brand design for their magazine, one that captures their forward-thinking approach to construction, showcases their commitment to sustainability, and reflects their leadership in adopting cutting-edge technologies
Solution
User-Centered Design Approach: We started with audience research to understand the readers; industry professionals, stakeholders, and innovators. This insight guided our design choices, ensuring the magazine not only looked professional but also communicated clearly and effectively to its target audience.
- Moodboarding and Visual Frameworks
Using tools like Pinterest and Figma, we developed mood boards to explore visual styles and create a consistent design language. This helped establish a cohesive aesthetic aligned with Hays’ brand values modern, sustainable, and technology-driven.
- Prototyping and Iteration:
Leveraging Adobe InDesign and Photoshop, we created high-fidelity mockups and iterated based on feedback. This iterative process ensured every layout, color choice, and graphic element contributed to a refined, functional, and engaging final design.
Solution
- User-Centered Design Approach: We started with audience research to understand the readers; industry professionals, stakeholders, and innovators. This insight guided our design choices, ensuring the magazine not only looked professional but also communicated clearly and effectively to its target audience.
- Moodboarding and Visual Frameworks
Using tools like Pinterest and Figma, we developed mood boards to explore visual styles and create a consistent design language. This helped establish a cohesive aesthetic aligned with Hays’ brand values modern, sustainable, and technology-driven.
- Prototyping and Iteration:
Leveraging Adobe InDesign and Photoshop, we created high-fidelity mockups and iterated based on feedback. This iterative process ensured every layout, color choice, and graphic element contributed to a refined, functional, and engaging final design.
Other Design Works
